Guided selling for the coatings aisle.
Sealers, coatings and paint fail the same way online: the buyer picks by photo, skips the primer, and the job peels. Selrite asks the few questions that matter, does the coverage math, and bundles the companions — so the order is right the first time.
Chemistry + coverage = a guidance problem
Substrate decides everything
Concrete drinks coating; tile rejects it. The right product depends on a surface the buyer can't spec.
Coverage is real math
Square feet ÷ spread rate × coats ± prep. Get it wrong and you're short a gallon mid-job.
Companions make or break it
Primer, densifier, anti-slip, applicator. Miss one and the coating fails — that's the return.
CoverTec: a 40-product grid became a guided system.
CoverTec Products runs the Selrite finder across tile, stone, concrete, pavers, vinyl and roof/deck waterproofing. The buyer answers eight short questions; the finder returns a complete sealing system — primer, sealer, applicator — with the coverage math shown and a sample-first option.
- Step-by-step or chat entry
- Coverage math & companion bundle, auto-added to cart
- 73 product videos embedded at the point of decision
Sell coatings like your best counter rep.
We're onboarding pilot manufacturers in paint, coatings, adhesives and sealants — the cleanest online-transaction fits.
Book a pilot →