CoverTec: a 40-product grid, turned into a guided system.
CoverTec Products sells floor sealers and coatings on WooCommerce. The catalog was deep, the chemistry unforgiving, and the buyer almost never the expert. We replaced browse-filter-guess with a finder that asks, calculates, and bundles.
The live finder — step-by-step or chat, across tile, stone, concrete, pavers, vinyl and roof/deck.
A grid that made the shopper do the expert’s job
Forty-plus products behind a search box and filters. To buy correctly, the shopper had to already know the substrate vocabulary, the right chemistry, the coverage math, and which companions the job needed. Most failed on at least one — and the failure showed up as a peeled coating, a return, and a support call.
Eight questions to a complete system
The Selrite finder captures surface, interior/exterior, area, finish, condition, traffic, concerns and applicator — then returns a full sealing system with the coverage math shown, companion products bundled, and 73 product videos embedded at the moment of decision.
200 sq ft of concrete → a three-item plan.
For an interior 200 sq ft commercial concrete floor, satin finish, the finder builds a Concrete Sealing System:
- Primer — CoverSeal DS160 densifier, 200 sq ft/gal → ~1 gal
- Sealer — GlazeGuard Satin, 500 sq ft/gal → ~0.4 gal
- Applicator — added because the buyer said they had none
Every line shows its coverage math, offers a cheapest vs fewest-items choice, and a 4 oz sample-first option to de-risk the buy. A static calculator stops at “you need a gallon.” The finder hands over a cart.
Numbers publishing with CoverTec’s permission.
The finder is live and in early access. We’re measuring returns rate, AOV, conversion and support load against the pre-finder baseline, and will publish named before/after metrics once CoverTec signs off. The mechanism, though, is already visible above — wrong-fit orders get caught before checkout.
Get this on your store →