The person behind Selrite.

Independent business and technology consultant — practical process systems, IoT, Industry 4.0, solution architecture, and measurable operational change.

Since 1990, Jay’s work has focused on helping organisations do IT right — not by treating technology as the final answer, but by using it as one part of a broader business-improvement system. He works on the client’s side of the desk: independent, pragmatic, detailed advice that connects business goals, people, process and tools into workable solutions.

Across 35 years he has worked in India, Thailand, Singapore, Indonesia, Malaysia and North America, and across manufacturing, retail, e-commerce, textiles and chemicals. That cross-industry exposure helps him see patterns quickly — but he doesn’t believe in one-size-fits-all solutions. Every business has its own rules, operating style and language, and the solution has to fit that reality.

The implementation philosophy is simple: common-sense solutions that work and stick. Clarity, consensus, commitment — help teams build ownership and practical capability so they aren’t dependent on outside consultants forever.

Selrite is that philosophy applied to e-commerce: replace the century-old search-and-grid storefront with a guided buying layer that sells like an expert and helps customers leave with the right mix of products.