The right product. The right quantity. Every time.
Selrite replaces the search-and-grid storefront with an AI buying layer — one that sells like your best owner-operator, not a keyword box. Built for coatings, adhesives, sealants and engineered consumables.
Your website knows your catalog. It doesn't know your customer's job.
A static calculator computes square footage and stops. A search bar returns 40 SKUs and a guess. The buyer isn't the expert — and wrong here means a ruined floor, a failed bond, a lost warranty. Selrite closes that gap.
Land with the Finder. Expand into Sampling.
Selrite Finder
A guided-sales widget for manufacturers on WooCommerce, Shopify and BigCommerce. Captures the application, runs the consumption math, recommends the right variant and quantity, and drops it in the cart.
- 3–5 inputs → computed quantity, not "buy 1"
- Plug-and-play install, SMB-friendly
- Reference build live at CoverTec
Selrite Sampling
An AI assistant for ETO and engineered-consumables makers whose motion is sample → spec-in → reorder. Qualifies, tracks samples, locks the approved spec, and runs frictionless repeat orders against it for years.
- Pre-sample qualifier → spec capture → reorder autopilot
- Drift alerts on every repeat PO
- 5–20 year customer lifecycle once spec'd-in
Two minutes inside the machine
Toggle between the buyer's experience and the intelligence that powers it.
Extract
Store API + JSON-LD
Enrich
FAQ · video · peer specs
Normalize
Decision schema
Export
Versioned JSON
Watch buyers decide — live, on your phone.
The Selrite companion app streams real-time engagement telemetry from your store's finder: who's mid-flow right now, which step they reached, what got recommended, what converted.
It is analytics, not a chat box. No agent waits to pounce — you simply see how your buying layer performs, as it happens.
Latest from the blog
Why Search-and-Grid Shopping Is Costing Your Customers Money
And what replaces the browse-filter-guess model
Read → Product IntelligenceFrom Product Pages to Product Intelligence
How AI turns catalog data into buying decisions
Read → Product IntelligenceWhat a Great Sales Rep Knows That Your Website Doesn't (Yet)
Translating the art of expert selling into the science of digital experience
Read →Stop selling SKUs. Start selling outcomes.
We're onboarding pilot manufacturers in paint, coatings, adhesives and sealants now — and a design partner for the Sampling assistant.
Book a pilot →